Not everyone can make a good argument, and not everyone can argue well. A good communication skill is required. What is the essence of argument and how to argue well? Below are some laws of arguing according to Gerry Spence:
- Everyone is capable of making the winning argument.
- Winning is getting what we want, which also means helping "others" get what they want.
- Learn that words are a weapon and can be used hostilely in combat.
- Know that there is always a "biological advantage" of delivering the truth.
- Assault is not argument.
- Use fear as an ally in public speaking or in argument. Learn to convert its energy.
- Let emotions show and don't discourage passion.
- Don't be blinded by brilliance.
- Learn to speak with the body. The body sometimes speaks more powerfully than words.
- Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.
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